Behind The Scenes Of My Brand Evolution with My Graphic Designer, Monique Hirsler

Written By Bec Cuzzillo

In case you haven’t noticed, we’ve had a bit of a glow up around here!

Over the 8 years I’ve been in business, my brand has gone through several evolutions. But this year I decided to go ALL IN on a full rebrand – the colours, logo, program logos, full website (including copy). You name it – EVERYTHING got a glow up.

The process from start to finish was 6 months in the making and I was grateful to have the incredible Monique Hirsler bringing my vision to life.

Let me officially introduce you to Monique

Monique is the founder and designer at fawnar. A boutique creative studio in Australia, specialising in logo and brand identity design, Squarespace website design, wedding & event stationery, and more.

Fun Fact: Monique and I have been working together now for over 5 years. She’s the graphic designer responsible for all the Bec Cuzzillo branding AND she’s been with me on photoshoots and in person events more times than I can count.

In today’s episode of the Feminine Fire Podcast I take you behind the scenes of our recent rebrand and what it looked like from Monique’s perspective AND my perspective. 

This will be supportive for you if you’re currently going through a branding or rebranding process (or you’re thinking about it!) 


Things You’ll Learn In This Episode of Feminine Fire


  • Behind the scenes of the recent Bec Cuzzillo rebrand – why it was time

  • The process of rebranding and how it evolved over 6 months

  • Monique’s advice for anyone going through a branding or rebranding process


Connect with Monique

Bec Cuzzillo
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