How To Attract Ready To Buy Clients Into Your World Right Now
If there’s one thing that comes up again and again and again as THE biggest challenge that the spiritual business owners in my world are facing – it’s client attraction.
Whenever I poll my audience, have conversations with people in DMs, reflect on what’s coming up for clients – it’s this.
You want to know how to attract MORE clients – and not just any clients, but READY TO BUY clients. People who are just like, “shut up and take my money.”
So on today’s episode of the Feminine Fire Podcast let’s talk about how to attract ready to buy clients into your world right now.
Because there are some specific strategies and things you can do to call in those dream clients – so let’s talk about it!
What’s a “ready to buy” client?
In my experience, there are some misconceptions or some misplaced expectations around what a “ready to buy” client looks like, and how they act.
What I find is that everyone wants those fall from the sky clients who find your website and buy without you doing anything else. Like, surprise! You’ve made a sale!
We want the EFFORTLESS sale. We want to SELL without having to sell.
And like, I get it. I am here for it being easeful. And let’s welcome those fall from the sky clients, please and thank you, universe.
But selling without selling is just not the reality.
Ready to buy clients still might:
Have a question for you before buying.
Want to have a conversation with you before buying
Be the ones lurking behind the scenes, consuming all your content, reading all your emails and they only emerge when they are, ding ding ding, ready to buy.
In fact, this is OFTEN the case in my experience. People watch and consume and they only jump into your DMs once they’ve already decided they’re in and they might just have a few clarifying questions they want answered before they hit that sign up now button.
Some will also be consuming your content, clicking on your emails, looking at your sales page, over and over, and once they’re invited forward to have that conversation once you’ve initiated it and reached out – then they’re ready to buy.
Because “ready to buy” clients still require you to SELL to them.
So this is not a podcast episode where I’m sharing some new never before seen secret silver bullet strategy that doesn’t require you to actually sell. If you want to attract dream clients into your world, you’ve gotta show up and sell. Sorry, not sorry.
What I am going to share with you in this episode is how to call them in – how to invite those lurkers to step forward and actually buy.
And I’ve got 3 main points I want to share with you…
1: Share Your Offer Consistently
You need to keep showing up and sharing your message and your offer CONSISTENTLY.
It’s not enough to just share once or twice or even 3 times. We know from data and research that people need to see a marketing message many times before they buy.
You might hear marketing people talk about the rule of 7, which states that people need to see a marketing message 7 times before they’ll make a purchase. And the number 7 is pretty outdated, these days with social media and short attention spans, you’re looking at upwards of 20.
But it doesn’t really matter how many times – what matters is that it’s more than once or twice.
You’ve gotta show up and keep sharing and keep talking about your offer. When you’re launching, I talk to my clients about sprinkling their magic everywhere. Across all their platforms and channels.
How can you create more touchpoints for your people?
And this doesn’t have to look like creating something completely new each and every time – you want to be working smarter not harder and repurposing your content.
If you’re recording a podcast episode, how are you not just sharing the actual episode far and wide and encouraging people to listen, but how are you also taking that content and repurposing it into different mediums, across platforms?
One of the ways that I do this is by taking the podcast episodes I released during my last launch, and repurposing that content into value-based emails during my next launch.
Same content, same message, same program, different context. The message reaches more people that way, you are making the most of the work you’ve already done in the past and even if it reaches the same people, it’s reinforcing the message AGAIN, which we know we need to be doing.
And the fact is – no one is paying close enough attention and if they are, AMAZING! They are obviously your people. They’re not going to be annoyed that you’re repurposing your content and delivering it in a different way.
In addition to that, we also repurpose launch emails too. We do create fresh content each launch, but we also don’t reinvent the ENTIRE wheel. That would be inefficient to say the least and entirely unnecessary.
2: Lead With The Transformation In Your Messaging
What’s the message that you’re actually sharing?
During a launch, when you’re showing up to sell your offer and make the pitch, you need to be leading with and highlighting the outcomes and the transformation. Not just what’s included.
Don’t get me wrong, the inclusions are important and they need to be clear and obvious – BUT it’s not what people are looking for FIRST.
They’re interested in:
The results you can support them to get.
How you can improve their lives.
How you can help them solve a problem or overcome a challenge or achieve their goals.
The end point.
So you’ve gotta lead with that.
Which is why knowing your ideal soulmate client REALLY well is so important.
What are their biggest challenges and frustrations right now?
What is the outcome they most want? What is the transformation they most desire?
How are you communicating that in your content?
How are you showing them you understand their challenges?
That you can help them solve their biggest problems?
And achieve their biggest desires?
You need to be communicating what is in it for them first and foremost. And then share what that actually looks like in terms of inclusions and your methodology or process. Because once they’re hooked in and they’re like “YES, that could be the exact solution I’m looking for” – that’s when they’ll look for what’s included and how you actually support them to do that.
Finally there are two other pieces to remember here:
Don’t shy away from sharing why YOU are the person to support them with this transformation. This is not the time to be humble. This is the time to fully own your power and magic.
Share social proof in the form of testimonials and case studies. This builds trust in your authority and experience. It shows you’re the real deal, someone who has helped others in the past and can therefore help them too. Shout those client wins and results from the rooftops.
3: Build Genuine Relationships
You need to focus on building genuine relationships with your people.
I believe this has the biggest impact on calling in “ready to buy” clients when it comes time to launch.
And when I say genuine – I mean, there’s no strings attached. When I do this, I’m not out there having conversations with people in DMs with the expectation that those conversations will always lead to a sale.
I know that some of them WILL but there’s no expectation there. I genuinely want to get to know that person because A) they seem cool and I like their vibe and B) because I’m interested in learning more about where my people are at right now, and what's coming up for them.
If you’ve ever had a DM from me after following me on Instagram, the question I always ask when I reach out to say hi is something like… “if you’d like to share, I’d love to know what your biggest challenge in business is right now? I always want to make sure my free content here is relevant and if I have a podcast episode on that topic, I can share it with you.”
Building relationships with your people is not something you focus on TO make sales, although that’s what will happen when you have solid relationships with your people. You do it because it makes business more enjoyable and it means you have your finger on the pulse of what’s going on for your people.
You can then use this information to craft offers and content that you KNOW will land, that you know your people want and desire and need in their life. Crafting messaging that connects is easier because you ARE connected. And this is then what equals more sales and “ready to buy” clients.
Solid relationships + messaging that connects = sales
So, how are you building genuine relationships with your people?
How are you connecting with them?
Having conversations with them?
Inviting them to engage and share with you?
In your content, yes you want to be focused on sharing value and serving our community. But you also want to think about how you’re encouraging engagement and opening up a two-way conversation that allows you to connect in a deeper way with people.
And not doing it just because it’s strategic and will lead to sales BUT doing it because you genuinely want to connect with the people in your world.
Because I don’t know about you but I work closely with my clients and I want my clients to be people that I genuinely enjoy hanging out with, we could go for coffee or a wine or dinner and just genuinely have the best time. That’s the kind of human I am calling in as absolute dreamboat clients.
And it all starts with building a genuine relationship.
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