The Secret To A Simple & Successful Launch
Want to know THE secret to a simple and successful launch?
Now when I say “secret” – you and I both know there are no secrets.
BUT if there was a secret to simple and successful launches – it would probably be what most people consider to be the boring foundational things.
It’s often not sexy but it IS good business.
AND when it comes to launching, there’s ONE thing that will streamline your launch and make it more easeful, more fun, and set you up for success.
And that’s what I’m sharing with you on the Feminine Fire podcast today.
If you want to say goodbye to launch overwhelm and stress…and hello to ease and simplicity – grab your pen and paper, and let’s get into it.
THE secret to a simple and successful launch is…
Having a simple rinse and repeat launch process.
Not super sexy, I know. BUT if you want a simple and successful launch, this is what will make that happen.
What are the benefits of a rinse and repeat launch process?
When you have a simple rinse and repeat launch process, it becomes quick and easy for you to pull a really successful launch together.
It saves you so much time, energy AND brainspace…
Because it takes the guesswork out of it and streamlines your entire launch process. You:
Know every decision you need to make…
When you need to make it…
Don’t have to use up precious time and energy trying to remember everything.
I’ve had a repeatable launch process in my business for 4 years now, and I can still remember the immense spaciousness I felt when I first pulled all of these actions that I had to remember out of my brain and put it into a launch process I could use again and again.
AND it helps you stay on track with your launch goals too.
It allows you to refine your strategy and improve each time you launch.
And to stay agile and responsive when you’re mid launch and having lots of sales conversations with your people. You can tweak things as you need to because you’ve got a solid process that you’re working with.
In other words – having a repeatable launch process is the bomb dot com and if you haven’t got one yet, then let’s change that.
The elements of a repeatable launch process…
1: Launch Plan Template
My launch plan template lives in Asana (the project management tool we use in the business). This is where all our repeatable processes live and one of the main ways we communicate and delegate tasks as a team.
We have a launch plan template that we use every single launch. We duplicate it and then go through and create the entire launch plan in there with key dates, allocating who’s responsible for what and when.
It includes every single action we take during the launch as a team, from the launch prep phase right through to post-launch. It’s all in there, we don’t have to remember what we did last time, we just duplicate and off we go. And it’s something that we are consistently updating every launch as we refine our process.
Now you might not use Asana, you might use Notion or Click Up or Trello or one of the other ones out there. You might also not use a project management tool right now, and while I’m a BIG fan of project management tools for many reasons, at the very least I recommend having some kind of repeatable launch plan that you can duplicate. Even if it's a basic Google or word doc. Have something! Take it out of your brain and put it somewhere so you don’t have to try to remember it and reinvent the wheel from scratch every single time you launch.
2: Launch Documentation & Content for Repurposing
Every launch I will run some sort of live launch event, whether it’s a masterclass or a workshop or a challenge. And that will require:
A sign up page
A thank you page
An automated email on sign up
Reminder emails
Plus all of the marketing content
So instead of creating all of that from scratch every single time, we make a copy of the previous one and use that as a template for the next one. We update the title, the tagline, the messaging and the content BUT we use a very similar, if not the exact same format.
And ALL of that lives in the one Google Doc. The sign up page, the thank you page, the automated emails on sign up and then all of the marketing content too which can often be quite extensive and include launch emails, Facebook ad copy, social media captions, Instagram story scripts and even Instagram reel ideas. It’s ALL in the one document that is super easy to find in my Google Drive, it’s shared amongst the team so we can all work on it together and then it can easily be duplicated for the next one.
This essentially becomes a template that we rinse and repeat every single time.
And it’s not just something we have for live launch events, we also have a similar document for any free lead magnets and we ALWAYS have a separate document for all of the launch emails that we send during open cart.
This is a really important one because we will almost always repurpose emails from past launches. We’ll have a look at what emails performed best in terms of engagement and sales during the last launch, and then we’ll usually do a mix of about 60% repurposed emails, 40% new.
This is about making the most of the work you’ve already done and making it easy for yourself to rinse and repeat what’s working.
During a launch you are creating and sharing really great content, content that can be repurposed for your next launch, so rather than having to scroll through all of your sent emails to find the ones you sent during launch – write them all in the one document and save them somewhere that makes sense, have a folder that is called something like “Program Launch October 2024” and save them in there so it’s easy to find them and repurpose them next time.
In my Google Drive each of my programs have their own folders, and each of those folders have their own launch folders marked clearly with the dates, so it's easy to find the most recent launch documentation and we can easily take it, duplicate it and rinse and repeat it.
3: Launch & Marketing Assets
Here I’m talking about things like your sales page, any graphics or branding, you might have Instagram story templates designed specifically for your launch, testimonial templates in Canva. Once you’ve created these, you’re not going to need to update them a whole heap from launch to launch.
For your sales page:
You might make some small tweaks to update any messaging that you know is hitting for your ideal clients right now or perhaps something you want to change and tweak from the last time.
But I wouldn’t recommend going through and rewriting everything and overhauling the design of your whole sales page every single launch. There’s a time and place for refreshing your copy and updating design, but NOT every single launch.
Similarly with any graphics or branding or visual templates:
Repurpose, re-use, you don’t have to go back to the drawing board every single time you launch. Let’s make the most of the assets that you’ve got.
So that should give you a pretty good idea of what a rinse and repeat launch process looks like. It’s those elements that you create ONCE and then you can use again and again and again.
This is what makes launching so much easier, quicker to pull together and more successful.
And if you’re launching something for the first time, know that if you set yourself up with a repeatable launch process, the work you’re putting in now will make every single future launch so much easier. Future you will thank you for it.
Download my new FREE Ultimate Launch Checklist for Spiritual Space Holders.
In this document I’m sharing the exact process I use in my business and share with clients to map out simple and successful launches. This is essentially my complete repeatable launch plan in checklist form.
This is one you can save and use again and again, every time you launch. I’m here to make this easy for you.
You can download it FREE at beccuzzillo.com/checklist
