What To Do When You're Not Making Sales In Your Spiritual Business
Today we’re talking about everyone’s favourite topic – sales!
Without sales, your business can’t survive, let alone thrive.
And if you’re not making sales consistently in your business, it’s likely that you’re on the feast and famine roller coaster when it comes to income and cash flow – spending a lot of time worrying about where your next sale is going to come from.
It can be stressful, frustrating and demotivating.
And if that’s you right now, creating more consistent sales in your business needs to be a top priority.
No more burying your head in the sand or getting distracted with tasks that aren’t moving you in this direction.
You need to be laser focused on the actions that will bring you more and consistent sales.
Because YOU can do something about it. You have the power to make changes and influence the success of your business.
So if you’re not making many (or any) sales in your spiritual business right now, this episode of the Feminine Fire Podcast is for you.
What you need to do first is diagnose the actual problem.
Is it that your prices are too high or is it that your messaging is not quite hitting the mark with your ideal client?
Too often what I see is business owners rushing in to “fix” a problem with a solution (or multiple solutions) without first understanding what the problem is in the first place.
They’re changing their prices, tweaking their offers, re-writing their entire sales pages – without first looking at what’s actually happening in their business and tailoring the solution to that. This is the literal definition of throwing shit at the wall and hoping it sticks.
So when you're not making sales, it's important to take a step back and ask why.
Are you not reaching enough people?
Are the people in your community not understanding what you do or how you can help them?
Are you not showing up and sharing your offers consistently enough?
Identifying and understanding what’s holding you back from making sales is step number one.
You do this by looking at your data – things like:
what content is and isn’t performing well
your email open, click and conversion rates
client retention and repeat sales
And engage with your community too.
Ask your clients for feedback.
Ask your community for feedback.
Poll your audience on Instagram stories.
Create an online survey and incentivise people to complete it by running a giveaway.
Invite some people onto market research calls with you.
Stop making assumptions and collect the information you need to understand where you’re falling short in your sales process.
Once you know WHY you’re not making sales, your next step is to create a strategy that addresses what’s actually going on.
And to make this super practical for you – I want to share some specific strategies that you can use to address some of the most common problems I see when it comes to making more sales.
What to do when your messaging sucks
In my experience, those times when you *think* the reason you’re not making sales is because your pricing is too high or because your community isn’t big enough, it’s actually not that at all – and is instead a messaging issue.
Yes – growing your community is always going to be a good thing BUT if your community doesn't understand what you do or how you can help them, simply reaching more people won't solve the problem.
In this case, it's important to focus on clarifying your messaging as a priority.
Make sure you’re highlighting the benefits – what problems are you solving for your soulmate clients? How are you making your client’s lives better, easier, more fulfilling?
Be specific. Be detailed and provide examples so people can see themselves in what you do. Use clear and simple language. There’s a lot of buzzwords in the spiritual space – you want to make sure you’re using language that your soulmate clients understand. Put it in their own words. Use their own language.
You want to be showing your potential clients what you do, how you can help them and why they need what you’re putting down. They need to see your offers as valuable before they’ll buy, so your messaging needs to reflect that value.
Don’t be afraid to experiment and test things out, see what resonates with your community, what generates the most engagement and conversions, and continue to tweak and refine your messaging over time. It’s not a one and done thing.
2. What to do when you need a bigger audience
Now in saying that, there may be times when you do need to expand your audience to see some more consistent sales.
This might happen if you’ve launched the same online course or group program a few times – you had some great launches initially but your uptake has been slowly declining each time you launch, this is a good sign that you might need to expand your audience.
So in that case, I’d then recommend growth strategies as a priority.
How are you bringing new people into your community? How are you expanding your reach?
This could look like:
pitching to aligned podcasts
co-hosting Instagram lives
guest blogging
traditional print media & PR
engaging in relevant FB groups
guest teaching in other programs, the list goes on.
The key here is to be getting out in front of your ideal soulmate clients. So where are they hanging out and how can you get in front of them?
3. What to do if your client retention rate sucks
If your client retention rate sucks – then I’d be looking at why your clients aren’t re-signing and addressing that as a priority.
All research shows that it’s easier to sell to someone who’s purchased before than someone new.
But in order to do that – you:
need to create pathways for clients to continue working with you
provide them with an exceptional experience so that they want to keep coming back for more.
Something I am SUPER proud of in my business is my client retention rate, which is currently sitting at over 80%.
Having a high retention rate shows you that you’re doing something right – you are providing an incredible service to your clients and there are clear ways they can continue on with you.
So if your client retention rate needs some work:
Are you providing pathways for clients to continue working with you?
What’s your process for inviting people to work with you again?
Is there an incentive for them to do so?
Are you providing an exceptional service so it’s a total no brainer for them to continue on?
How can you improve here?
4. What to do if you’re not showing up consistently to sell your offers
If you’re not showing up consistently to sell your offers, then are we surprised that you’re not making sales?
This might seem obvious, but I know it’s easy to get caught up in other aspects of your business and neglect the sales side of things.
Especially if it’s the last thing you want to be doing. And sometimes it might *feel* like you’re showing up a lot because you’re creating content and engaging with your community but if you’re not actively promoting and selling your offers, you're not going to make consistent sales.
Showing up to sell means putting yourself out there and promoting your offers on a regular basis.
This might look like reaching out to potential clients, sharing your offers on social media, sending a sales email to your email list. And it also means being willing to have sales conversations and ask for the sale.
Many spiritual business owners struggle with this aspect of sales.
To show up and sell consistently, you’ll need to move through any of these limiting beliefs or mindset blocks that might be holding you back.
This requires a willingness to challenge your own beliefs and step outside of your comfort zone.
When you can shift your mindset and start seeing sales as an opportunity to share your gifts and help more people and have a greater impact, then it’s your responsibility to show up and sell.
You’re here on a mission to serve and support – the vehicle through which that happens is sales.
So stop hiding away and start showing up to sell.
5. What to do if your “prices are too high”
If you’re consistently coming up against the money objection, that your people “can’t afford it” or that “it’s too expensive” for them right now – there’s a couple of things to consider before you decide that your prices are just too high and you need to reduce them.
When you strip it all back – it’s important to charge what your offers are worth and not undervalue yourself.
This is a *very* subjective thing, so my first question is – putting aside any feedback you may have had, how does that pricing feel for you?
If it feels good, then let’s not change it right now and look at what else you can do.
Pricing is all about the perceived value of your offer.
Your people need to VALUE what you’re selling for them to purchase – this again comes down to messaging. If you’re coming up against money objections consistently, this could be a sign you need to refine your messaging.
And I’d also remind you that right now, at the time of recording this, May 2023, we are experiencing more economic uncertainty across the board which has impacted the way people are buying right now.
It doesn’t mean they’re not buying, it just means that they’re generally being more discerning about it.
And as business owners, it’s important to look at this as objectively as possible, and make decisions from that place rather than an emotional one.
So it could be that you decide to add in a lower priced offer that still provides a transformation for your client but at a lower more accessible (for them) price point.
The big takeaway I want to highlight is the importance of understanding the problem before finding and implementing a solution.
This applies broadly across your business but if you’re not making sales, you need to first understand why that is and then create a strategy accordingly.
And today I’ve shared some super practical strategies and tips for the 5 most common problems I see when it comes to making sales.
My hope is that one or more of these resonated with you and that you take action today and implement these in your business.
No more giving your power away to all of the excuses under the sun. Let’s do some fact finding and then move forward from there.
Making sales is a priority in your business – so we need to get this shit sorted for you stat.
Get ready to make some serious sales in your business! Your bank account and your clients will thank you for it!
