Why I Launched A Low Ticket Offer + When I Recommend You Do The Same
Low Ticket Offers can be an incredible way to nurture your audience, deepen trust, and create momentum for your high-ticket offers.
But the truth is – they’re not for everyone.
To create a successful low ticket offer you need to make sure they’re aligned with your goals, audience, and strategy first.
Only then will you create an offer that encourages your dream clients to step forward, sign up and then flow through to your bigger offers.
When I launched a new low ticket offer recently I got so much insight into what works, what doesn’t, and when it actually makes sense to introduce one into your business.
So in today’s episode of the Feminine Fire Podcast I’m sharing these insights with you so you can decide if a low ticket offer is the right move for your business.
The Strategy Behind Ascension: My Low-Ticket Offer
Ascension was a 5-day immersion hosted in a Telegram group, where I guided participants in creating a profitable, scalable signature offer that embodied their unique gifts. Each day included a short 15-minute training, workbook prompts, and a group discussion.
The Key Elements of Ascension:
Short & Impactful: Simple but results-driven format.
Highly Engaging: Participants shared daily responses for accountability.
Incentivised Participation: A 1:1 session giveaway encouraged engagement.
Pricing: $99 AUD early bird, $149 AUD full price.
The engagement blew me away! The chat was buzzing, participants were committed, and most importantly, real results were happening. One participant even admitted, “I wasn’t convinced I could do this in five days—but I did!”
My Launch Results
I had 20 women join Ascension, coming from a mix of sources:
Past Clients: Women who had worked with me before.
Long-Term Community Members: Those who had followed me for years but were investing for the first time.
New Connections: A woman I met at a local event last year.
Fresh Leads: Some joined within a week of discovering me through my funnel.
This launch reinforced a critical lesson: Success isn’t about one single thing – it’s about the long game. A sustainable business is built over time, with consistent effort compounding into results.
Why I Chose to Launch a Low-Ticket Offer
One of my themes for this year is playfulness, and I wanted to experiment with my launch funnel.
Traditionally, I’ve used a free lead magnet → free masterclass → offer approach.
But this time, I structured it differently: Free Lead Magnet → Low-Ticket Offer → High-Ticket Program (Spiritual Business Mistressmind)
I noticed a trend among my ideal clients – they were at a pivotal point, creating scalable signature offers. Speaking on this topic felt aligned, and Ascension became a perfect stepping stone into my high-ticket Mistressmind program.
The Funnel Breakdown
Free Lead Magnet: I created ChatGPT Prompts to Create Your Body of Work to Stand Out and Sell Out, which received great feedback and thousands of downloads. Most leads came through Facebook and Instagram ads, with a cost per lead of around $2.
Low-Ticket Offer (Ascension): Some women joined from my freebie funnel, but I knew a $149 offer was a big jump for cold leads. If I wanted to sell directly to cold audiences, I’d price it under $50. However, my goal wasn’t mass volume – it was quality over quantity.
High-Ticket Offer (Mistressmind): The Spiritual Business Mistressmind is a $10,800 investment, so Ascension was a way to nurture warm leads and give them a taste of my coaching style before making that bigger commitment.
When to Launch a Low-Ticket Offer
A low-ticket offer isn’t about making quick cash – it’s about deepening trust and nurturing warm leads. Here’s when it makes sense to launch one:
You want to nurture existing leads. A low-ticket offer is for people already in your world. If you need more leads, focus on a free nurture event first.
You have a clear funnel into a high-ticket offer. The goal is to guide warm leads into your premium program, not just sell the low-ticket offer as a standalone.
You have an engaged audience. Low-ticket offers don’t sell just because they’re cheap. Your audience still needs to trust you. If they’re disengaged, warm them up first.
Questions to Ask Before Launching a Low-Ticket Offer
What is the purpose of this offer? (Lead nurture vs. revenue generation)
Do I have enough warm leads to make it work?
How does it fit into my overall business strategy?
A low-ticket offer is most effective when:
You already have an audience to nurture
You have a strategic funnel leading into a high-ticket program
You can deliver a high-value experience that builds trust.
If you’re still building your audience and engagement, a free offer might be a better starting point.
The Big Picture: Creating a Sustainable Growth Strategy
Your business strategy should be tailored to your goals, strengths, and ideal clients. What works for someone else might not work for you.
That’s why inside the Spiritual Business Mistressmind, I help you craft a strategy that’s aligned and sustainable.
If you’ve been nodding along, thinking, “I want to scale in a way that actually works for me,” the 2025 round of the Mistressmind is the best one yet. With baby #3 on the way, this special 9-month round will be the most powerful and intimate experience I’ve ever created.
