Trends & Predictions For Spiritual Space Holders in 2025
I won’t lie, I’m super excited to share this episode of the Feminine Fire Podcast with you.
Today I’m diving into my top trends and predictions for spiritual space holders in 2025.
These are based on what I’m seeing right now in the industry and what I intuitively feel is to come for us in the new year.
I also share a quick reflection on 2024 because it has been a big year for all of us in the spiritual online business space. There’s been some big shifts this year and not just on a practical level but also an energetic level too.
So let’s dive in!
My 2024 reflections
This year I feel there’s been a real cleaning out of the industry after the explosion of online businesses in 2020. And as a result, I feel we’re in a place right now where there is greater integrity in the industry.
People are also wising up to the people and offers that actually have substance. And thank the goddess for that.
This is great news for us as spiritual space holders who are here to have a positive impact on this world. We don’t need that BS in our industry. And I do think this will be something that continues on from here.
Now I did, at the start of this year, share an episode with my 2024 predictions for spiritual business, so before I dive into what I think we’re gonna see in 2025 – let’s chat about what my 2024 predictions were and whether I was on the money, or not.
I had 3 predictions for 2024…
2024 Prediction #1: Authenticity is IN
My prediction here was based on the fact that while authenticity has always been IN, this year it was going to become more important than ever thanks to the rise of AI and ChatGPT.
And I think it’s safe to say that this has definitely been the case. It’s never been more important to embrace and share your authenticity. The online space is only getting noisier, attention spans are only getting shorter and the way you stand out and capture attention in the age of AI-generated content is to say something unique and different, going ALL IN on to unique magic that is you.
This is the hill I will die on. Authenticity is IN in a big way and will be for a long time.
2024 Prediction #2: AI is here to stay
Again, we’ve definitely seen this come to fruition this year. AI is not going anywhere and I’ve got some thoughts I’m going to share later on what I think this will look like in 2025 and beyond.
2024 Prediction #3: The Return of In Person Events
At the end of 2023 I think we were very much still feeling the hangover effect of COVID, lockdowns and not being able to gather in person for such a long time, so I predicted that 2024 would be the year that in person events would explode again in a big way – and again we’ve definitely seen that happen.
It finally feels like we are over the COVID hangover and in person events are absolutely thriving as we close out 2024.
And I believe we are only going to see more of this moving forward. I know myself and quite a few of my clients are already planning out what our in person events will look like for 2025 and I’m already so excited.
So those were my 3 predictions for 2024 and I’m pretty happy to say I was right on all accounts. Tick, tick, tick.
Let’s get into the trends and predictions for 2025 now.
2025 Trend & Prediction #1: More sophisticated AI use
As I said before, AI is here to stay and I think 2025 is going to see us get more sophisticated in how we use it.
Over the last couple of years we’ve seen a lot of testing and playing in this space, and business owners have been primarily using ChatGPT to help them write content but AI can do a whole lot more than that. In 2025 I think we’re going to start to see AI tools continue to get better AND how we use them as business owners.
This is a space that I haven’t explored much myself yet to be honest but my prediction is that we’ll see AI become more and more integrated into our lives and businesses, and the greatest benefit for business owners I see into the future will go way beyond content creation and will be much more about saving you time and money, and making life and business a whole lot easier.
If you think about how social media revolutionised traditional marketing. I think AI is going to do the same for business systems and processes.
Now the impact of AI is that we are seeing more automation and therefore more standardisation across the board. This is why when ChatGPT writes your content for you, it can feel vanilla and boring and like you’re saying exactly the same thing as everyone else – because you literally are, a computer wrote it, you didn’t. That’s not to say that ChatGPT can’t be helpful in content creation – you just need to use it wisely.
But as a result of this – the industry is changing to meet this changing environment and the next 2 trends and predictions are related to this change.
2025 Trend & Prediction #2: Greater personalisation in customer or client experience
The more things become standardised, the more personalisation is going to matter. And when it comes to your customer or client experience, making your people feel special and valued is going to go a long way to deepen your relationship with them, build trust and loyalty, and ultimately help them get better results – which is what we’re all here for, right?
We know that when it comes down to it, people really just want to be seen and heard, and I think in 2025 we are going to see this become even more important. This is one of the ways you can really stand out from the crowd and become known for your excellence. So I’d encourage you to think about how you’re adding in personalised touches to your client experience next year and considering how you can create a space where your clients and customers feel really held and valued.
You can do this through your onboarding process, your offboarding process, inside your programs, by sending client gifts, a handwritten card, a personalised video or voice note. There are so many ways to infuse more personalisation into your client experience and it can be really small, simple things that leave a big impression. The point is, personalisation is where it’s at.
In a similar vein…
2025 Trend & Prediction #3: Specific, bold, personality-fuelled messaging
Again, in an AI-world where there are a lot of other people who do the same thing as you – standing out is important. And how you stand out is through your messaging.
This is a trend that is already well underway, so I wouldn’t necessarily call this a prediction but rather a trend that will continue. I honestly don’t know how many times I’ve shared with clients, and on the podcast, this year that your messaging needs to be SPECIFIC and infused with YOU.
Boring, beige, vague messaging is OUT. You can’t just say things like “this is for you if you want to live your best life” – it’s not specific enough. You need to be more specific – what does “living your best life” even mean?
AND show us your personality. Get a little spicy. Get a little wild. Get a little more bold.
We want to FEEL you in the way you say things. And we want to know exactly how your offer is going to make our lives or business or relationship or health or whatever it is, better.
Specific, bold, personality-fuelled messaging. You heard it here, not first, because this is not new BUT it is going to continue to be important and I will never stop saying it.
2025 Trend & Prediction #4: Entertaining, bingeable, authority-building social media content
I predict the way people are using social media is going to shift in 2025. We’re already seeing this shift but I believe people are going to start spending LESS time on social media, and when they ARE on socials – they want to be entertained, inspired or helped in some really tangible way.
So what does that mean for us as spiritual business owners?
It means that we are going to need to be more considered around the purpose of each piece of social media content we’re creating.
Is it entertaining?
Is it inspiring?
Is it helping?
And then, how is your content showcasing your values and your personality and making it clear that you know what you’re talking about?
This is what I mean when I say authority-building content. We want your people to see you as an authority in your field, as someone who can help them solve the problem that they have, as someone who can help them reach their goals and desires. How are you demonstrating that you know your shit? That you are THE solution?
And then when it comes to being bingeable – again, this is a trend we’re already seeing.
When people find you on instagram for example, if they like your content, they’re going to come across to your account and scroll through your reels, your posts, and binge them before they decide whether or not you’re worth following.
Or when people first find a podcast, they often don’t listen to just one episode, they binge a few at the same time.
So is your content bingeable? If I was to scroll through would I find value in sticking around for a long time?
And on instagram in particular, if 2024 was the year of the B-roll reels. My prediction is that 2025 is going to be the year of face-to-camera talking head reels. That’s my prediction anyway, we’ll see what happens.
2025 Trend & Prediction #5: The continued rise of long form content and email
Again, this is a trend that we’re already seeing. In 2024, we’ve seen the return of blogging platforms like Substack come back with a vengeance. After predictions that blogging was well and truly dead, we have seen a resurgence of long form content.
And I think this is because with the way social media is going, people are craving a more intimate, personalised way to connect with the content creators and leaders they follow. Once they’re invested, they’re invested and they want to hear from you, they’re hungry for more. Again, it’s that bingeability of your content.
So I think in 2025 we are going to see this continue.
I think we are also going to see business owners investing more of their time and energy in email marketing, and bringing more intimacy and personalisation to their emails.
Especially if people are going to be spending less time on social media, email marketing and other long form content like blogs, podcasts and youtube videos – this is where you’re going to really get the opportunity to nurture your community, build your relationships and get to know, like and trust you.
So if you haven’t considered what your long form content strategy looks like for 2025, let this be your sign to start thinking about it and planning for it now.
Now as we’re talking about 2025…
How you can work with me before the end of this year and into 2025…
I’ve opened up very limited spots inside the Spiritual Business Mistressmind to start in November.
This is my 6 month mastermind for spiritual space holders who are ready to scale their businesses and make great money while staying grounded in their values, spirituality and purpose.
This is the program for you if you have an established spiritual business and are serious about scaling to 6-figures and multi-6 figures in 2025.
There are only 5 spaces available for this intake and when you sign up before Thursday 21 November you will also get a BONUS 1:1 Vision & Strategy Session with me this side of Christmas. Together we’ll map out exactly how to create 20k months for 2025 by looking at your scaled offers, messaging and marketing.
AND you won’t need to wait very long to get started because as soon as you sign up you can book in your Bonus Session – so it could be as early as next week that you and I are sitting on a 1:1 call kicking off and mapping this all out.
So if 2025 is the year you scale your spiritual business – let’s chat.
You can find out more at beccuzzillo.com/mistressmind
AND if you are considering joining, send me a DM on Instagram because spaces are limited and I’d love to have a conversation with you about how I can support you in 2025.